marmite squeezy: paddington

DDB London's brief: To get Marmite lovers adding Marmite to their sandwiches. Rob Messeter, one half of the creative team who created this campaign, comments: “This campaign gets Marmite fans to think about how Marmite could make their sandwiches a bit more interesting. Marmite and Paddington are both icons of British culture and a real family favourite; bringing the two together allows Marmite to reach out to the mainstream again, while retaining the Marmite irreverence and quirkiness. This campaign also works to move forwards the much-loved ‘love it or hate it’ concept.”