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Web Film

FitBit Ionic: Ultimate Unboxing

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To celebrate the launch of the Fitbit Ionic, built with their most accurate heart-rate monitor ever, Dublin-based advertising agency Boys & Girls have created the most heart-racing unboxing video ever. 'Ultimate Unboxing' was shot in Barcelona, and stars unboxing expert & YouTube superstar SuperSaf. The online film shows SuperSaf put the Ionic’s heart-rate monitor to the ultimate test, by reviewing the smartwatch as he skydives from 14,000 feet.
Credits Other credits

Account Director: Pat Stephenson & Caroline Keogh

Account Manager: Alicia Coyle

Digital Strategist: Aoife Murphy

Sound Design: RayGun / Dean Jones

Edit: Screen Scene / Phil Jackson

Post Production: Screen Scene / Gavin Casey

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