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Holiday Inn: Moments of Joy
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Ogilvy Shanghai and Holiday Inn has just launched an evolutionary fourth chapter of its brand platform Moments of Joy. The platform is designed to tell insight driven stories that bring work-life-integration pain points of contemporary Chinese travellers to life. This year, the brand evolved beyond telling scripted stories. A first for IHG Greater China, an entire 360o Moments of Joy campaign was crafted out of true stories from real Holiday Inn guests and the on-ground crew.
Account: Martin Verdult, Stefanie Liew, Sylvia Zhang, Staphine Huang Related |
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