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Web Film

Marca Peru: Intercambiados

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Marca Peru's 'Intercambiados' is a new multi-part campaign via FCB Mayo, Mexico, that exchanges six Peruvians from different cultural backgrounds – three famous and three unknown (a top comedian and a local weaver, for example) – in order to show the power of putting yourself in another person’s shoes. As these individuals change places, they learn to understand and value one another’s points-of-view, in order to forge a more unified country and community.
Other credits


Client: Marca Peru

Title: “Intercambiados”

Agency: FCB Mayo, FCB Mexico

Chief Creative Director: Humberto Polar

Creative Directors: Ricardo Ortiz, Emilio Diaz, Ursula de la Sotta

Art Directors: Ken Tokashiki, Mario Gonzales, Evin Vigo

Strategist Director & Brand Director: Lorena Oxenford, Ernesto Melgar

Brand Executive: Adolfo Vasallo, Viviana Bazan

Innovation Director & Digital Strategist: Jorge Luis Chumbiauca

UX Director: Vinicius Pineschi

Lead Creative & Content Strategy Manager: Jose Miguel Lara

UX & Project Manager: Jefferson Vivanco

Audiovisual Editor: Julio Castagnino

Director of Production: Edith Nako

Producer: Lissette Cervantes

Media Connection

Media Director: Gloria Herrera

General Media Deputy Director: Rubén Arenas

Media Planner: Silvana López

Media Assistant: Jorge Lino

Digital Media Assistants: Nadya Fuentes, Lizbeth Cánepa


Directors: Milovan Radovic, Victor Manuel Checa

Executive Producer: Julieta Kropivka

Project Supervisor: Rossana Velasco

Production Assistant: Mario Ruiz Tello

Shooting: Jose Luis Vilcavana

Assistant of Direction: Oscar Altamirano, Francesca Danovaro

Director of Photography: Iliano Gallegos, Piero Varda

First Camera, Drone: Iliano Gallegos, Daniel Gárate, Bebeto

Second Camera: José Cenas, Sasha Scheurich

Data Manager: Andrés Becerra, Sasha Scheurich

Gaffer: Enrique Apéstegui, Justo Diestra

Direct Sound: Martin Yorges, Ernesto Trujillo

Film Producer: Del Mate Productions

General Producer: Rafael Acuña

Production Supervisor: Scarlet Orrego

Producer: José Luis Maura

Production Assistants: Chiqui Castañeda, Gonzalo Mimbela

Scenery: Napo Quintana

Offline: Andrés Becerra, Milovan Radovic, Beto Barzola (Nativo Studio)

Online and Post Production: Wawin

Audio Producer: La Sonora

Music Production: Gonzalo Polar

Photographer: Leonel Ortiz

Makeup: Jessica Aranda

Scenery: Manu

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