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Top 6: October 11th 2017

Toys "R" Us: The Great Speech

The Great Speech
Top 6: October 11th 2017
This week, Toys 'R' Us introduced a new brand platform, 'Today We Play,' designed to position the brand as a leader and motivator in the movement to 'set play free' for children. The campaign via BBDO Atlanta and BBDO New York, was born out of insights the brand found when it comes to play time. The Today We Play platform is being communicated via a variety of elements including partnerships, experiential, digital, advertising and more. At the center is a new anthemic television commercial called `The Great Speech.' It was directed by Shawn Levy.
Credits Other credits

Production and Innovation: Marc Calamia

Integrated Business Manager: Meg Foley

Worldwide Senior Business Director: Paul Roebuck

Account Director: Danielle Willett

Account Manager: Hannah Aaronson

Account Executive: Alex Denney

Head of Production: Bryan Mitchell

Line Producer: Denny Kennedy

Production Service Company: Capital Media Company

Executive Producer: Christian Allen

Head of Production: Keely Stothers

Editorial: Cut+Run

Editor: Frank Effron

Executive Producer: Amburr Faris

Head of Production: Annabelle Dunbar-Whittaker

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