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Web Film

ASB Bank: ASB Fasta

ASB Fasta
We understand running a marathon requires hard work, determination and motivation. We needed to find a way for ASB to connect, engage and provide value for participants of the ASB Auckland Marathon. So we decided to help runners get over the finish line by giving them the two things everyone needs when they’re preparing for a big race: carbohydrates and motivation. Introducing ASB Fasta: a new brand of tagliatelle that carries motivational messages on every strand and that come in box that can be personalised with a message of support from your loved-ones. Buon apetito…
Credits Other credits

Operations Diretor – Conan Gorbey

Project Director – Abby Venter

Creative Technologist – Matt Ellwood

Studio Manager – Tash Vranjes

Industrial Designer – Oscar Fernandez



Mark Graham – Head of Community, Sponsorship and Events

Mike Wootton – Sponsorship Manager Auckland

Kevin Smit – Sponsorship Executive

Bianca Osborne – Brand Manager

Siobhan Enright – Communications Advisor

Jasmine Taggart – Social Media Manager

Gold sponsors

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