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Top 6: October 18th 2017

Pantene: The Hair Falling Billboard

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Top 6: October 18th 2017
GREYnJ United Bangkok planned and created an integrated campaign for the Pantene Hair Fall Control series. With the rise in air pollution, Pantene Thailand wanted to drive awareness about the urgent need to protect one's hair with Pantene HFC. To reinforce the message, GREYnJ United highlighted an unknown fact that "hair attracts pollution 3x more than skin". The campaign kicked off with location-based outdoor advertising all around Thailand, where each of the ads showed messages relevant to the placement location. The entire making-of and hair falling process was documented, and integrated into an internet film.
Credits Other credits

CEO: Subbaraju Alluri

MD: Kanaporn Hutcheson

Group Client Service Director: Kanokkorn Seehapan

Account Director: Kantharat Teerarojjanawong

Account Executive: Nutnaree Harussadeechavalit

Planning Director: Navinda Kittisubkul

Digital Media Director: Pojanee Sowantip

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