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Direct Line: Responsive Road

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Direct Line and Saatchi & Saatchi London have today revealed an innovative prototype pedestrian crossing aimed at reducing traffic and pedestrian accidents. With 7,000 annual road traffic accidents taking place at crossings due to a lack of visibility for cars, cyclists and pedestrians, this new campaign is a world-first and aims to tackle this pertinent problem. The campaign forms the second initiative in a series of brand activations that demonstrate Direct Line's high performance approach to fixing problems in the real world. As technology continues to progress, the brand is positioning itself at the very forefront of the insurance category with practical, problem solving solutions for the future.
Credits Other credits

Account Managers: Alice Flanagan, Paul McHugh & Theo Moran

Planners: Sam Wise, James Mitchell

Interactive Group Head: Zoe Bell

Designers: Nathan Crawford, Bruno Di Lucca

Production Designer: Barbara Gaiarim

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