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Web Film

Cost Plus World Market: "All About Family"


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Advertising agency barrettSF has created an integrated holiday campaign for client Cost Plus World Market featuring a wooly llama, a mouse in a tutu, a Santa wearing scuba goggles, an introspective dinosaur, and a ceramic dog.

In a series of four 30-second videos, we observe this crew of tree-bound friends as they encounter an array of English shortbread, ginger snaps and fancy Italian cakes, and discuss everything from a desire to visit Tulsa to the meaning of life. Some ads will run in :15 versions.

“Cost Plus World Market has an incredibly original selection of holiday ornaments and food. Before they eat them or hang them on a tree, we thought consumers would enjoy getting to know them” said Jamie Barrett, creative director at barrettSF.

Videos will air on NBC Video On Demand, Hulu and YouTube. Other media elements will include direct mail, social media and guerrilla marketing. In San Francisco, street teams will hand out coupons for CPWM treats.
Credits Other credits

Head of Broadcast Production: Conor Duignan

Associate Broadcast Producer: Charlotte Dugoni

Account Supervisor: Lyndsey Sotwick

Chief Marketing Officer: Adrian Stevens

Director of Media: Kimberly Gonzales

Cost Plus World Market Stylist: Kristine Nelson

Style Assistant: Lindsay Upson

CEO/Executive Producer: Tim Pries

CEO/Executive Producer: PJ Koll

Line Producer: Jon Derovan

Editorial: Where The Buffalo Roam

Post Producer: Taraneh Golozar

Post Coordinator: Phil Tang

Mix/Recording Studios: MFD

Color: MFD

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