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Top 6: October 25th 2017

Eir: No More Black Spots

Top 6: October 25th 2017
WiFi Calling gets rid of coverage black spots.So eir removed every black spot in an entire magazine Sitting on the edge of Europe, Ireland has some pretty remote towns and villages. So, cell phone coverage black spots can be a constant problem.That’s why Ireland’s largest communications company, eir, introduced WiFi calling which eliminates coverage black spots by using WiFi to boost your cell signal.We wanted to launch this in a way that was as innovative as the product is, and create a world first for newspaper advertising.
Credits Other credits

Client Group Marketing Director: Henry Dummer

Client Head of Brand and Marketing: Oisin Masterson

Head of Account Service: Miriam Hendrick

Account Director: Sarah McGann

Project Director: Ailbhe Beirne

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