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Pink Ribbon: The Pink Route

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On the 10th anniversary of Pink Ribbon Switzerland Publicis, Zurich, created a climbing route with holds shaped as breasts under the motto 'The right grip may save lives'. In this way, women were reminded that conscious gripping is important not only for climbing, but also for early detection of breast cancer.
Credits Other credits

Camera / Editing: Stefan Rüegg

Photographer: Sandra Kennel

Art Buying: Eliane Bachmann

Brand Director: Claudia Ziltener

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