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Nike: Le Quartier


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To kick off the NBA season and celebrate its new 8-year partnership with the league, Nike came to Paris, and they brought Kobe Bryant. For three days, the brand ignited the city's 19th arrondissement with basketball fervor in order to promote the sport and the league, hosting a range of activities and unveiling the renovations it carried out on the local Jean Jaures gym. The multi-day event was organized by agency Yard, specialists in urban culture. As such, the agency, which recently joined Sid Lee Paris, organized a range of activities geared to the urban generation to commemorate the occasion, including training sessions 'Mamba Clinic' hosted by the Black Mamba himself.
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Co-founders and Managing Directors: Tom Brunet & Yoan Prat

Account Director: Tom Brunet

Project Director: Alice Lemoigne

Production Director: Phuong Nguyen

Account Manager: Lisa Dayan

Western Europe Basketball Brand Director: Damian Bulluck

Event Manager France: Maxime Hatton

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