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Nike: Le QuartierThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
To kick off the NBA season and celebrate its new 8-year partnership with the league, Nike came to Paris, and they brought Kobe Bryant. For three days, the brand ignited the city's 19th arrondissement with basketball fervor in order to promote the sport and the league, hosting a range of activities and unveiling the renovations it carried out on the local Jean Jaures gym. The multi-day event was organized by agency Yard, specialists in urban culture. As such, the agency, which recently joined Sid Lee Paris, organized a range of activities geared to the urban generation to commemorate the occasion, including training sessions 'Mamba Clinic' hosted by the Black Mamba himself.
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