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School of Music: Where Music Lives

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After a number of years of a downscaling of the School of Music, the university hired Professor Kenneth Lampl to reinvigorate the school - from there, Zoo Group was hired to develop a new identity and brand that echoed the vibrancy and spirit injected into the school by Professor Lampl. The creative team worked closely with a Canadian light artist, to photograph the school's own students, and inject the feeling of motion, energy and life that brings to life the new brand positioning of "Where Music Lives".
Credits Other credits

Light Artist: Patrick Rochon

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