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Velocity Frequent Flyer: Clicker

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Velocity creates The World’s Biggest Points Exchange Expo to convince Australia that holidays are better than toasters.

Velocity frequent Flyer, the loyalty program of Virgin Australia has released its second mini-series, which aims to prove to Australians that points can get you more with Velocity, as opposed to being used on groceries and discount vouchers.

Building on this year’s ‘The Billion Point (that was supposed to be a million point) Giveaway’, where viewers were exposed to the consequences of accidentally giving away a billion points, this campaign sees ‘Velocity staff’ hosting The World’s Biggest Points Exchange Expo, where members can value their points and viewers can follow the highs and lows that unfold at an event of this magnitude (even if it is actually online).

With over 15 different addressable episodes, the content is designed to stay relevant for each of the 9 audience groups. With different messages served up to individuals based on what they’ve seen and what they’re intended to do next.

The campaign will play out across Digital, Social, TV, Out of Home, Print, and a custom built online experience where people can have a real-time ‘conversation’ with a Points Valuer.
Credits Other credits

Chief Marketing Officer - Dean Chadwick

Head of Customer Loyalty – Steve Baird

Marketing Specialist (Brand) - Renee Thorpe

Marketing Advisor - Annabel Brusasco

Partnerships Manager, Financial Services - Sam Fleming

Performance Marketing Manager - Rino Do 

Digital Product Manager - Belinda Laundry

Casting –  Susie McClean

Editor – Tim Parrington

Online – Drew Downs

Audio – Matt Thompson & Peter McCorqudale

Head of Design – Jason Youngs

Senior Digital Designer – Vanessa Saporito 

Account Director – Jess Mitchell

Media Account Director - Nicholas Noel

Senior Account Manager – Adam Kotecki

Account Coordinator – Caitlin Adler

Senior Strategic Planner - Bea Teehankee

Senior Editor - Damian Capicchiano

Digital Products Director - Jamie Metcalfe

Senior Digital Producer - David Cooper

Digital Producer - Hazel Titus

Technical Lead - Marjia Yeasmin

Front End Engineer - Shaune West

Back End Engineer - Harsha Udayanga

Interaction Designer - Rollo Hardy

Digital Designer - Jess Knollmeyer

Lincoln Lee - Front End Developer

Production Manager - Natalie Hort

Investment Manager - Christina Webb

Investment Trader - Elizabeth Lonsdale

Head of Experience (Media) - Calvin Cain

Experience Strategist - Hannah Garcia

Director Experience (CRM) - Sonya Bennett

Head of Performance - James Shaw

Experience Manager - Ryan Townsend

Performance Director - Jamie Deehan

Performance Executive - Elaine Yang

Performance Manager - Elliot Tindale

Programmatic Manager - Tien Tran

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