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Web Film

Musselman’s Apple Sauce: “The Accusation” (Anthem)

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Apple sauce maker Musselman's largest-ever digital campaign via Madison & Vine, and its first brand advertising in the last five years, is a series of "homemade" social videos, apparently by the elderly "Helen from Westerville, Ohio." From an ad creative point of view, the unprofessional-looking format lets Musselman's make its claims in a way that is both contemporary and speaks to the oldtime home made benefit. It also lets their claims come from someone other than Musselman's, someone, even, who is anti-Musselman's.
Credits Other credits

Agency Production: Fixer Partners

Line Producer: Clint Caluory

Production Supervisor: Craig Sherwood

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