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Mountain Dew: Dewey Ryder


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Mountain Dew launched a new creative campaign celebrating the career of NASCAR's Dale Earnhardt Jr. and passing the torch to his replacement: Danny McBride! Dale Jr. is one of the world's most loved athletes and has been a spokesperson for Dew for over a decade. Instead of going the somber route when he retires at the end of the season, Dew is staying true to its brand and releasing a humorous tribute piece. The spot, created by BBDO New York, introduces the world to a hilarious new character named 'Dewey Ryder'. Along with the digital premiere today, the campaign will debut on television during Dale Jr.’s second to last race in Martinsville this Sunday (October 29) and also air during Game 5 of the World Series that evening.
Credits Other credits

Group Executive Producer: Julian Katz

Associate Producer: Danielle Lukacs

Senior Account Director: Ladd Martin

Senior Account Director: Josh Steinman

Account Director: Katie Reaves

Group Planning Director: Chris Cummings

Group Communications Planning Director: Yin Chung

Junior Planner: Sam Schwarz

Partner: Lisa Mehling

Line Producer: Julianne Maloney

Edit House: No6

Editor: Jason McDonald

Assistant Editor: Jasmine McCullough

Senior Producer: Laura Molinaro

Executive Producer: Corina Dennison

Senior VFX Artists: Ed Skupeen / John Shea

VFX Assistant: Mark Reyes

Color: Company 3

Colorist: Tim Masick

Audio Post: Heard City

Mixer: Philip Loeb

Audio Executive Producer: Sasha Awn

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