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3M Hong Kong Limited: Forever Sticking Billboards, 3

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When it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic pop hit song, or so called “earworm”. A perfect vehicle to demonstrate 3M’s all-purpose Heavy Duty Duct Tape. Cheil Worldwide Germany/Hong Kong took the hooks of three of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong. Hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape, each billboard showed 3M’s sticking power in a unique way that’s as simple as memorable.
Credits Other credits

Client Supervisor: Andy Wong

Media Company: Cheil Worldwide Hong Kong, Hong Kong

Business Director: Jong Bin Lee

Illustrator: Buff Diss

Typographers: Arnab Biswas/Buff Diss

Creative Service Associate Director: Denise Chan

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