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Top 6: November 8th 2017

Museum of Contemporary Art Belgrade: DemocrARtisation

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Top 6: November 8th 2017
Up until recently, Museum of Contemporary Art in Belgrade has been closed to the public since 2007 due to reconstruction of the main exhibition building, which created a wave of public discontent. In order to turn things around, McCann Beograd launched a free augmented reality app 'msu ARt', turning billboards, posters, and print ads in 15 Serbian cities into works of art from distinguished MoCAB collections.
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PR: Marija Vićić, Radiša Kričak, Ana Antić

Account Team: Jelica Jauković, Miloš Stanković

Strategic Planner: Katarina Pribićević

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