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Radio
Specsavers: And They're Off!
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On the eve of Australia's premier horse racing carnival, eye care retailer Specsavers and Cummins & Partners, Melbourne created a radio commercial featuring an eyesight addled race caller. Blundering through the race, he calls it as he sees it. Which is more than a few lengths away from reality. The message: Should've Gone to Specsavers.
Client: Specsavers Australia Related
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