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TK Maxx: White Christmas

White Christmas
Shoppers dreaming of a White Christmas may find that their dreams come true this year, thanks to the innovative festive campaign that will see an exclusive group of shoppers receive the gift of real snow at their homes, for free, courtesy of TK Maxx, the store of big gifts at small prices. Launching this Friday, the labels-for-less retailer's bold and highly original Christmas campaign via Wieden + Kennedy, London, will offer shoppers the chance to pick up the 'biggest gift at the smallest possible price', an actual 'White Christmas' - for absolutely nothing. The spot is directed by Ian Pons Jewell and voiced by Bill Nighy, shot in the hyperreal, cinematic style that has become the brand’s hallmark.
Credits Other credits

Group Account Director - Matt Owen

Account Director - Ollie Pym

Account Manager - Preety Mudhar

Head of Planning - Paul Colman

Planner - Alex Allcott

Head of Technology - Michael Naman

Interactive Producer - Sam Sammons

TV Production Assistant - Jasper Ford

Production Manager - Erinn Fitzgerald

Editorial Company - Final Cut London

Editor - James Rosen

VFX Company - Time Based Arts

VFX Supervisor - Stephen Grasso, Adam Patterson,

Sound Company - 750 MPH

Sound Designer - Sam Ashwell

Music Company - W Songs

Music Supervisor - Tristan Wilson

Interactive Production

Production Company Crew

Technical Director - Jens Meijer

Lead Developer - Simon Cam

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