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Interactive
Sky: Spoiler Killers (launch video)
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Anyone who loves TV series has to fight every day against a terrible common enemy: spoilers. Who better than the best ones at killing can kill spoilers? To launch the third season of Gomorrah, the Italian award-winning original Sky production about the ruthless Mafia-like Neapolitan crime syndicate, Publicis Italy scanned the conversations on social media to hijack the audience attention about the most famous TV series like Game of Thrones, Narcos, Stranger Things or The Walking Dead, replying users' spoiler posts with customized videos of the bloodiest Bosses of Gomorrah.
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