Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: November 22nd 2017

Sky: Spoiler Killers (tool Ciro)

Embed Video
Top 6: November 22nd 2017
Anyone who loves TV series has to fight every day against a terrible common enemy: spoilers. And who better than the best ones at killing can kill spoilers?

To launch the third season of Gomorrah, the Italian award-winning original Sky production about the ruthless Mafia-like Neapolitan crime syndicate, Publicis Italy scanned the conversations on social media to hijack the audience attention about the most famous TV series like Game of Thrones, Narcos, Stranger Things or The Walking Dead, replying users’ spoiler posts with customized videos of the bloodiest Bosses of Gomorrah.
In each video, the most evil characters of the most evil TV series threaten the viewers, suggesting them to keep their mouths shut about any TV series to avoid spoilers.
A call to action at the end of the video drives each user to a digital tool:

Here users can generate by themselves customizable videos by picking one amongst the different Gomorrah criminals to terrorize all of their friends who usually spoiler their favourite shows.
With a subtle and cynical logic that any boss would appreciate: be able to talk about Gomorrah by exploiting conversations about the rival TV series.

See launch Video here:
Credits Other credits

Client Service Director: Lorenza Montorfano

Account Director: Tiziana Paduanelli

Account Supervisor: Irene Bassani

Head of TV Production: Silvia Cattaneo

TV Producer: Matilde Bonanni

Digital Project Manager: Vittorio Cafiero

Social Media Manager: Filippo Festuccia

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news