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Top 6: November 22nd 2017

McDonald's: McDelivery Pin

McDelivery Pin
Top 6: November 22nd 2017
Come All Soul's Day, families in the Philippines troop to cemeteries to visit their dearly departed. They stay for the day. Some even stay overnight. The deluge of families also means huge traffic in these areas. It becomes difficult to get out for a bite. Food deliveries face the complication of no exact addresses. So McDonald's created the giant McDelivery Pin which serves as a convenient pick-up point for food deliveries. One simply orders via the McDelivery app. The McDelivery Pin is searchable in online maps so it’s easy to find. Agency: Leo Burnett, Manila
Credits Other credits


Margot Torres, Kring Lao, Cholo Perreras, Pammy Villa-Real, Puch Agodon, Kim Katalbas, Oliver Rabatan, Cherry Albano

MEDIA AGENCY: Starcom Mediavest Group

Warren Armada, Kai Luzzaraga, Mesh Francisco


PR: Eon, Inc.

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