Interactive ad: Louis XIII: 100 Years Pharrell

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Top 6: November 29th 2017

LOUIS XIII Cognac unleashes the next, great artistic secret after the legendary 100 Years movie concept and publishes, in cooperation with the exceptional artist Pharrell Williams, the official date for the world premiere of the song "100 Years". In exactly one hundred years, in 2117, The Song We'll Only Hear If We Care will be unveiled to the world for the first time - assuming people start fighting global warming today before it's forever too late. Agency: Fred & Farid, New York.

Category Drinks, alcoholic
Client Louis XIII
Agency Fred & Farid, New York
Production Iconoclast / Standard Films
Country United States of America
Uploaded 17 November, 2017

Credits

Director
Louis de Caunes
Executive Creative Director
Laurent Leccia
Chief Creative Officer
Fred
Chief Creative Officer
Farid
Producer
Jules Dieng
Producer
Felix Mondino
Art Director
Michael Hess
Art Director
Jack Hwang
Agency Producer
Karim Naceur

Other credits

Brand Supervisor: Ludovic du Plessis

Brand Supervisor: Nathalie Lesage

Brand Supervisor: Ingrid Gnanadicom

Agency Supervisor: Augustin Zeller

Talent Management: Veronique Hassid

Agency Production Team: Clement Canet

Agency Production Team: Felix Vroegop

Agency Production Team: Vincent Arassus

Digital Agency Producer: Jim Tran

Digital Art Director: Caroline Tang

Social Media: Fanny Morel

Social Media: Guillaume Blaineau

Social Media: Steven Ma

Social Media: Wei Wang

Photographer: David Uzo

Music: Gum

Music Producer: Leo Copet

Post-Production: Nightshift

Agency post-producer: Katharina Nicol

Louis XIII: 100 Years Pharrell

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Louis XIII: 100 Years Pharrell

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