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Mayor of London: London Needs You Alive


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An inspirational new anti-knife crime campaign for The Mayor of London by AMV BBDO rises above the scare and shock tactics of old and employs a new influencer-led strategy to empower and champion this notoriously hard-to-reach audience. Aimed at 13-16 year old Londoners the campaign message is clear; LONDON NEEDS YOU ALIVE. DON'T CARRY A KNIFE. Created as a movement for all Londoners to get behind, it aims to positively influence young Londoners to actively choose not to carry a knife. As part of the campaign a LNYA film is also being seeded across social media. Shot by directing duo, Novemba through Academy Films it stars real kids from schools across London delivering their powerful messages to camera.
Credits Other credits

Agency Planner: Tom White and Emma Stafford

Agency Account Man: Tom Shattock, Laura Hale and Arthur Jones

Agency Production Assistant: Frankie Burwell-Wright

Business Affairs: Cate Kileen and Ashley McLeod

Media Agency: MEC

Media Planner: MEC

Production Manager: Tom Cartwright  

Editor: Stephen Dunne @ Whitehouse Post

Post-production Company: Electric Theatre Collective

Audio Post-production: Sam Ashwell @ 750mph

Music: Tanya Ramsurrun @ Soho Music

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