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McDonald's: Carrot Stick


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McDonald's UK 2017 Christmas campaign shows a little girl becoming bizarrely attached to a carrot stick. "Are you gonna eat that?" her father asks as they wrap up their McDonald's Christmas Eve meal. She shakes her head, totally focused on the fat orange stick in her fist. "It's for the reindeer" she says, and will repeat, throughout the spot. "Carrot Stick" the ad that leads the work, follows the pair home as she clutches her reindeer snack with the vigilance of a bodyguard charged with protecting the Crown Jewels. Agency: Leo Burnett London.
Credits Other credits

Account Director: (BAD) Sam Houlston, (AD) Steve Halliday, (SAM) Felicity Davies, (AM) Amy Love, (AM) Gracie Smith

Project Manager/Digital Producer: Sarah Ioannou

Editor: Art Jones

Post Production: Louise Unwin – producer; Jean Clément Soret – Telecine; Paul Wilmot – VFX Supervisor at MPC

Sound Design: Sam Robson at 750mph

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