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Volkswagen: Born Confident

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The campaign, 'Born Confident', created by adam&eveDDB in London and DDB Berlin/Hamburg, tells the story of a young ram, who is born with thick black fur and the horns of a fully grown ram. From day one, the ram exudes confidence, leading his herd of sheep, standing up to a sheep dog, the farmer, and an intimidating bull. But when the ram encounters the new Volkswagen T-Roc, he realises that he has finally met his match. The TV advert was masterfully directed by Somesuch's Nick Gordon.
Credits Other credits

Global Business Director: Toby Pschorr

Business Director: Mike Stern

Account Director: Matthew Harris

Account Director: Dominik Schmid

Junior Producer: Natasha Alderson

Group Chief Strategy Office: David Golding

Head of Planning: Nick Hirst

Media agency: PHD

Post Production : MPC

VFX Creative Director: Carsten Keller

VFX 3D Supervisor: Fabian Frank

CG Animation Lead: David Bryan

VFX 2D Supervisor: Dan Sanders

Colourist: George K

Sound Company: 750mph

Sound Design & Mix: Sam Ashwell

Audio Producer: Mary-Ann D’Cruz

Editing : Final Cut

Editor : Dan Sherwen

Music Supervision Company: Leland Music

Music Supervisors: Abi Leland, Toby William, Ed Bailie

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