Pepsi Max: Try A New Tradition This Christmas

This Christmas, Pepsi MAX excites and inspires consumers to try a new tradition. The integrated campaign, which extends from the brand's Summer '#TRYITLOVEIT' campaign celebrates those who do things a little differently, shaking up traditional Christmas experiences with a bold, fresh perspective. With creative led by AMV BBDO and production by Great Guns, the film is shot in Iceland with professional surfer Heidar Logi leading fellow surfers who have swapped an evening at home in front of festive TV for an exhilarating night ride amongst the Icelandic waves.