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TV

McDonald's: Table Service


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McDonald's no longer means that you have to wait for your tray at the counter and to bring it yourself to your place. The brand offers a new highly innovative service to bring more conviviality to the restaurant experience and to make life easier for its customers : table service. The principle is very simple : by ordering on a self-service kiosk, the customer can choose to be served at table. Once his order paid, he just has to come to the table of his choice and wait for a waiter to bring him his tray. Tested for several years in McDonald’s restaurants throughout France, the service is now available in more than 8/10 restaurants. To promote this new service to the general public, McDonald’s communicates through a new ad campaign developed by TBWAParis.
Credits Other credits

Head Of TV : Maxime Boiron

Post-Producer : Elise Gamboa

Post-Production : MATHEMATIC & ELSE

Sound Producing : TBWAElse

Music credits :

Title « Total Eclipse of My Heart »

Written and composed by James Richard Steinman

Cover : Nicolas Roncerel et Jérémy Armand

Head of Music and Sound : Olivier Lefebvre

Sound Art Director : Fanny Mithois

Sound Ingineers : Max Labarthe et Eliot Just for TBWAElse

Media Agency : OMD

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