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Macy's: The Perfect Scent


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BBDO New York has released additional work for Macy’s as a part of its 2017 Holiday advertising campaign, which highlights the idea that the perfect gift brings people together. The three new:30 spots follow last week's launch of the campaign’s anthemic film, "Lighthouse." Each tells a story of people being brought together by the perfect gift; and each one focuses on one of Macy’s gift categories: fragrance, jewelry and “gifts we love.”
Credits Other credits

Business Affairs Manager: Nancy Espinal

Director of Music: Rani Vaz

Group Planning Director: Lindsey Gonnella

Planning Director: Jennifer Hunley

Communications Planning Director: Nicole Landesman

Communications Planner: Julie Naidu

Senior Account Director: Corey Cirillo

Account Director: Lauren Munilla

Account Manager: Justin Perrelli

Account Executive: Charlie Kunze

Assistant Account Executive: Maddy Bell

Managing Partner: Marc Marrie

Partner, Managing Director: Mal Ward

Head of Production: Christa Skotland

Editorial: Work

Editor: Ben Jordan

Assistant Editor: Micah Chase

Executive Producer: Erica Thompson

Post Production / EFX: Blacksmith

VFX: Charlotte Arnold

Music: Barking Owl Sound

EP: Kelly Bayett

Producer: KC Dossett

Sound Mixing: Sound Lounge

Mixer: Tom Jucarone

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