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Royal Life Saving Australia: Keep Watch

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Royal Life Saving has launched a campaign that will make people think twice about being distracted around water.

Created by 303 MullenLowe and filmed in a suburban backyard, we see two parents keeping half an eye on their son while they tend to other activities. The moment they turn away, the water shows its dark side; the moment they turn back, the water is instantly safe again.

“We want people to be acutely aware of the tragedy that can come from distractions. It’s great for families to enjoy the water together over summer, but the truth is, the moment you take your eyes off children, water can be fatal – it’s only safe while you’re watching,” says Richard Morgan, Executive Creative Director at 303 MullenLowe.
Credits Other credits

Client: Royal Life Saving Society Australia

CEO: Justin Scarr

National manager, Events & Marketing: Monique Sharp

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