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Yotvata: The Sixpack Guy
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Yotvata is one of Israel's most loved dairy brands. Located in kibbutz Yotvata, smack in the middle of the rain-deprived and grass-poor Arava desert, it creates against all odds some of the country's finest dairy products. Behind this entrepreneurial brand are a bunch of colorful kibbutznikim, dreamers, eccentrics, poets and yes, even fitness fanatics who work hard every day to make this most unlikely of ventures a reality and a success. So when Yotvata dairy decided this year to promote its protein rich dairy "Yotvata Pro" drink they turned to the kibbutz's sixpack guy. Agency: BBR Saatchi & Saatchi, Tel Aviv
VP Client Services: Ben Muskal Related
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