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PayPal UK / Giving Fund: PAYPAL TURKEYDASH 2017

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To raise awareness of their charity giving fund, PayPal and CP +B, London, created the PayPal Turkey Dash. A fund-raising platform idea to raise money for 8 UK Charities which culminated in a 2-minute televised race. The more people donated to train a charity turkey on the campaign microsite, ( the faster it ran in a televised Turkey Dash.
Credits Other credits

Business Director: Mark Boyd

Head of Tech: Alex Budin

Head of UX: Chun Tung

Head Of Planning: Nicole Frost

Acc Manager: Grace Albrow

Head of Design: Hugh Tarpey

Designers: Luke Snedden, Kat Wozniak

Head of business affairs; Susan Grant

Prod Comp producer: Jason Bartholomew

UK CMO & head of consumer: Alison Sagar

Head of advertising and media: Rosalind Young

Senior manager, value proposition marketing: Charlotte Turland

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