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PayPal UK / Giving Fund: TURKEYDASH TRAINING


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PAYPAL TURKEY DASH. 8 TURKEYS. 8 UK CHARITIES. 1 EPIC, FUND-RAISING RACE.
To raise awareness of their charity giving fund, PayPal created the PayPal Turkey Dash.
A fund-raising platform idea to raise money for 8 UK Charities which culminated in a 2-minute televised race. The more people donated to train a charity turkey on the campaign microsite, (turkeydash.co.uk) the faster it ran in a televised Turkey Dash.
Credits Other credits

Business Director: Mark Boyd

Head of Tech: Alex Budin

Head of UX: Chun Tung

Head Of Planning: Nicole Frost

Acc Manager: Grace Albrow

Head of Design: Hugh Tarpey

Designers: Luke Snedden, Kat Wozniak

Head of business affairs; Susan Grant

Prod Comp producer: Jason Bartholomew

UK CMO & head of consumer: Alison Sagar

Head of advertising and media: Rosalind Young

Senior manager, value proposition marketing: Charlotte Turland

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