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Top 6: January 17th 2018

Plan International Finland: Sheboard

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Top 6: January 17th 2018
Child rights organization Plan International Finland launches its latest initiative with an app called Sheboard to challenge the way we talk to and about girls. Developed with support from Samsung Electronics Nordic, Sheboard will be launched with 'Raised by Words' videos and a website created by hasan & partners. Aimed at young and adolescent girls who spend a lot of time texting friends, as well as parents and older siblings that text their children on a regular basis, Sheboard will be launched at Slush, the tech and startup event in Helsinki, November 30 2017. Sheboard uses predictive text technology to raise awareness of the impact of gender-typical speech. The language used to talk to and about girls is different to boys, which impacts on how girls perceive themselves and their abilities. Sheboard suggests words that empower girls and swaps stereotypical expressions with ones that pack a punch. Its initial launch for android phones will be in English. Sheboard is available for free download from the Google Play Store.

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