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Top 6: January 17th 2018
Experiential

Uber Canada/MADD: Uber Mom

Uber Mom
Top 6: January 17th 2018
Uber Canada, in partnership with MADD Canada, launched a joint fundraising and awareness campaign to remind Canadians of the consequences of impaired driving. The partnership campaign kicked off with a public service announcement delivering the message that no mom should have motherhood taken away and if you're impaired, to request a safe ride home. Most recently, Uber wanted to personally bring the message directly to Canadians. On a cold night in Toronto, Uber Canada offered rides home to bar patrons who were greeted by Shelly. As an Uber driver and mother of three, Shelly shared her personal story of loss that was a result of an impaired driving crash, and thanked riders for finding a safe ride home.Agency: Zulu Alpha Kilo, Toronto
Credits Other credits

Agency Producer: Pam Portsmouth

Account Team: Nadine Arsenault

Strategic Planner: Heather Segal

Clients: Lindsay Liptok, Erica Edwards, Melanie Boudreau

Production House: Zulubot

Director: Jessica Edwards

Production House Line Producer: Marc Milliard

Director of Photography: Devon Burns

Video Post Facility / Editing Company: Zulubot

Editor: Jay Baker

Compositor / Online: Jay Baker

Colourist/Transfer: Jason Zukoski, RedLab

Audio Post Facility/Music House: Zulubot

Producer: Jolette Samuel

Engineer: Dino Cuzzolino

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