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Top 6: January 31st 2018

Pedigree: SelfieSTIX, 1

Top 6: January 31st 2018
PEDIGREE are making it easier for you to snap a selfie with your dog. Following the success of PEDIGREE SelfieSTIX A specially designed clip that lets you attach a PEDIGREE DentaStix to the top of your smartphone PEDIGREE and Colenso BBDO launched the PEDIGREE SelfieSTIX app that lets people add fun filters to their dog’s perfect photo. Like Snapchat Lenses, but for dogs, the PEDIGREE® SelfieSTIX app easily converts peoples’ canine companions into a delightful cast of characters, including police officers, aviators, university graduates, safari explorers and cowboys. Dog owners can also expect a new release of filters around special occasions like Valentine’s Day and Easter.
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Creative Technologist: David Arcus

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