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BBC Winter Olympics: The Fearless Are Here
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Y&R London has created the latest campaign for BBC Sport to launch the 2018 Winter Olympics. Known as 'The Fearless are Here' the ad will break on the evening of Saturday 20th January at 10:27pm on BBC One The creative will also be used as the idents for all Winter Olympics programming on the BBC throughout the Games. Y&R London worked with animators Smith & Foulkes at Nexus Studios to create this bold, dark animation that conjures up a sense of intensity.
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