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Ford Ranger Black Edition: 100 Days of Dark


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Ford of Europe premieres a truly dark campaign. Enlisting the real people of Svalbard, the films show just how dark and tough life can be in the Arctic Circle during the Polar Night. Created by GTB London, the campaign features Ford’s new equally dark and tough Ranger Black Edition. Shot by multi-award winning director Toby Dye and produced by Ridley Scott's RSA Films, the main film of the campaign revolves around three drivers who live in the northernmost town in the world, Longyearbyen. For over 110 days straight they live and work in -20º and complete darkness. Clearly, not a place for everyone. But a perfect place for one car: the Ranger Black Edition. Just like the people of Longyearbyen, the Ford Ranger can handle these conditions, as we see it drive across giant icy and mountainous landscapes with ease. The film pays off with a challenging question 'Can you handle the dark?'.
Credits Other credits

Strategy: Katherine Cummings, Petar Panayotov

Junior Copywriter: Alexander Smith

Junior Art Director: Louise Shaw

Group Business Director: Sarah Rosser

Business Director : Ina Foelster

Account Manager: (Senior): Alexander Palmer

Sound Design: Toby Griffin @ Gramercy Park Studios

Music : James O’Connell @ Rebel

Editor: Julian Eguiguren

VFX Supervisor: Stephen Miller

Producer: Annika Gustavsson

Post Production House: Gramercy Park Studios

Colourist: Ben Rogers

Retoucher: Peter Holmes

Photographer: Toby Dye

Production Service Company: Jason Roberts Productions

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