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Orange International: Follow Me

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The new campaign from Orange International talks about the power of its network in Africa, in order to differentiate and raise brand preference in a market that is characterized by a wide and versatile user base. The campaign developed by Publicis Conseil shows how young Africans, who are permanently sharing and connecting to each other, live faster and more intensely thanks to the power of the Orange network. The film shows the urban journey of a young guy who captures and instantly shares online the African talents he meets along the course of his journey. The Orange very high broadband network brings him a great surprise: thanks to the reliability and the power of the network, the potential of those young talents is amplified beyond his imagination and our young man unknowingly becomes a famous influencer in only a matter of hours.
Credits Other credits

Account Managers: Cécile Lejeune, Ladislas Baranowski, Sandrine Courtois, Jeanne Lemarchand, Anna Mignotte

Strategic Planning: Libby Little, Etienne Averseng

Sound Producer: Joel Tessonneau

Line producer: Hélène de Rosnay

Post-production: Mikros (Patrick Bennar)/ Big (Natacha Dolard

Business Affairs: Flore Bernot

Legal department: Dimitri Ginestou

Photographer: Charles Mamarot

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