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Campbell's Fresh Bolthouse 1915 Organic Cold Pressed Juice: Equally as Healthy

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Mistress has launched #LetsDigDeeper, a social campaign for Campbell's Fresh Bolthouse 1915 Organic Cold Pressed Juice. Realising that millennial women today cannot go on the internet without being bombarded by a wellness article, influencer self-care tip or photo of their sister-in-law’s matcha bowl, Mistress went straight up against rising wellness pressures. The #LetsDigDeeper campaign empowers everyone to be their own guru when it comes to wellness. As the brand’s competitors are preaching detox cleanses and posting perfectly art directed yoga poses, 1915 reminds its audience that you can still enjoy a cold pressured juice without the wellness pressure. A perfect message for 1915 Organic’s brand values of authenticity and transparency.
Credits Other credits

Damien Ely - Partner

Christian Jacobsen - Strategy Partner

Jens Stoelken - Strategy Partner

Kylie Wu - Senior Brand Manager

Berna Dikicioglu - Project Manager

Zach Williams - Designer

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