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Top 6: February 14th 2018

Tide: It's a Tide Ad - 60s

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Top 6: February 14th 2018
Saatchi & Saatchi New York has lauched Tide's 2018 Super Bowl campaign. the brand hijacked every stain free ad furthering its history of ground breaking Super Bowl efforts. While other brands, like Old Spice and Mr. Clean, showed up throughout the game, it was all part of Tide’s master plan, because no matter which “product” was being advertised, the people singing (and dancing) its praises were wearing the cleanest and freshest clothes imaginable, leading viewers to only one conclusion: every ad is a Tide ad.
Credits Other credits

Director of Integrated Production – Jenny Read

Director of Business Affairs - Robin Oksenhendler

Senior Business Affairs Manager - Lisa Rimmer

Strategy Director - Nayantara Mukherji

Digital Director - Alan Lin

Strategist - Corina Arnal

SVP, Regional Account Director - Nick Miaritis

VP, Account Director - Ryan Martin

Senior Account Supervisor - Jennifer Brotman

Account Supervisor - Guillermo Betancourt

Ecommerce Account Manager - Jed Karnowski

Account Executive - Jennifer McGill

Assistant Account Executive - Courteney Case

Partner - Joe Biggins

Head of Production - Richard McIntosh

Production Designer - Tom Hartman

Line Producer - Rachel Curl

Editorial Company: Arcade Edit

Editor - Jeff Ferruzzo

Assistant Editor - Jeff Lopus

Executive Producer - Sila Soyer

Producer - Andrew Cravotta

VFX: The Mill

Creative Director - Becky Porter

VFX Supervisor - James Allen

Executive Producer - Anastasia von Rahl

Producer - Marcus Speaker

Music: Personel Music

Composer - Alexis Estiz

Producer - Courtney Jenkins

Mixer: Philip Loeb

Color: Tom Poole

Media: Hearts and Science

Executive Business Director - Daniel Bueckman

Director, Senior Category - Scott Minor

Director, Video Investment - Shari Wyler

Associate Director, Biddable Social - Mariko Hunt

Associate Director, Biddable Search - Cate French

Supervisor, Search - Kevin Bonnesen

Strategy Supervisor - Claire Richard

Strategy - Steven Signore

Strategist, Biddable - Rebekah Hsiung

Managing Director, Optimum Sports - Jeremy Carey

Senior Director, Optimum Sports - Matt Greenberg

Account Director, Optimum Sports - Kristen Grey

Associate Director, Optimum Sports - Sam Levy

Associate Director, Optimum Sports - Neil Messing

Supervisor, Optimum Sports - Jack Knobloch

Celebrity Talent Acquisition: Platinum Rye Entertainment

Senior Director, Talent - Lori Heckman Golden

Director, Sports Marketing - Brad Griffiths

Manger, Talent - Megan Ryan

PR: Taylor

Managing Partner - John Liporace

Vice President - Travis Rexroad

Vice President - Brianna Kauffman

Account Supervisor - Alex Stathis

Senior Account Executive - Kayla Kaplan

Assistant Account Executive - Halley Barnes

Creative Director - Brianna Bishop

Senior Copywriter - Chris Shreve

Social Media Manager - Mike Macias


Chief Strategy Officer - Joydeep Dey

Group Senior Vice President - Lindsay Kamin

Senior Vice President - Dustin Sveum

Senior Vice President - Samantha Halpern

Senior Vice President - Marissa Festante

Vice President - Alex Taylor

Sports Marketing: MKTG

Senior Vice President - Sam Riber

Senior Director - Jordan Futscher

Account Associate - Rob Sipniewski

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