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Irish Heart Foundation: Show Some Heart
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Cardiovascular disease is Ireland's number 1 killer, but 80 percent of premature deaths are preventable. So, a new hard-hitting campaign from the Irish Heart Foundation, #showsomeheart, developed by award-winning Dublin creative agency Boys and Girls asks Ireland to "Show Some Heart" and offer support for those affected or impacted by Ireland's No 1 killer – cardiovascular disease. Empowering, confident and contemporary, the film is a call to arms for a new generation to rise to the challenge and help defeat cardiovascular disease. It's directed by Peter O’Brien (P.O.B) of Motherland fame, one of Ireland's most exciting and renowned young filmmakers who brings his own distinct and contemporary style to the piece.
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