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Verizon: Rows and Seats

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Hundreds of antennas in handrails and under seats will make Super Bowl 52 the most connected. Verizon walked around all game checking cell signal row by row, seat by seat. For the big game, we created a communication system built to handle thousands of fans using their devices, all around the stadium. Overall, we installed approximately 1,200 antennas in the stadium which the network could be monitored from a new control room. Agency: The Community, USA.
Credits Other credits

Co-Founder: Joaquin Mollá

Associate Idea Director: Raphael Franzini

Junior Art Director: David Segura

Junior Copywriter: Guy Olson

Lead Investigative Documentary Journalist: Yoav Attias

Director of Cultural Strategy: Arty Tan

Connections Strategist: Nathaniel Perez

VP, Integrated Production: Laurie Malaga

Executive Maker: Israel Shannon

Associate Makers: Sharon Campos, Esteffania Najera, Nicholas Bourne

VP, Managing Director: Ana Bermudez

Brand Lead: Rosemary Rosas

Brand Supervisor: Sacha Ferreira

Brand Associate: Erica Reyes

Director, Idea Manager: Rosa Ana Foreman

Director of Business Affairs: Natalie Greenman

Associate Business Affairs Manager: Priscila Hourihan

Editorial: The Makers Lab

Editor: Ole Colon

Senior Sound Design / Mixer: Jeannine Guenther

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