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Hong Kong Tourism Board: Good Fortune Everywhere
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With Chinese New Year a couple of weeks away, the Hong Kong Tourism Board finds fortune everywhere in their bustling and energised city. The 90-second film follows the story of a brother and sister duo determined to collect as much fortune as they can in preparation for Chinese New Year and Hong Kong's signature event, the International Chinese New Year Night Parade. Directed by The Sweet Shop's Andrew Lang, viewers find themselves on a journey of discovery visiting many of the must-see locations at this festive time of the year. From the tranquillity of Man Mo temple to a beautiful flower market and onwards to traditional 'fai chun' stores, the Chinese New Year story is told through the eyes of adventurous local children. Agency: Grey Group, Hong Kong
Senior Strategist: Noc Choi (Planner) Related
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