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PayID: Goldfish Moments

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Today sees the launch of a multi-million dollar national advertising campaign via Mr Wolf, introducing PayID – a new service designed to make payments simpler that will be rolled-out this year by most Australian banks, building societies and credit unions via mobile and online banking. The campaign highlights the goldfish moment that many of us can have when trying to remember a BSB and account number.
Credits Other credits

Media: Customedia

PR: Blue Chip Communications

Research: Snapcracker Research and Strategy

CG Supervisor: Robert Grbevski

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