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Sydney Dogs and Cats Home / Bumble: Doggy Dates

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J. Walter Thompson is working with Sydney Dogs and Cats Home and female-first dating app Bumble, to bring a warm and furry activation to Sydney this Valentine's Day. Research conducted by Bumble in 2017 found that 46% of Aussie women were more likely to 'swipe right' on a love interest's profile, if their pictures included puppies. So, to raise funds for Sydney Dogs and Cats Home, Sydney's only not-for-profit pound, J. Walter Thompson is creating a pop-up photography studio, where Sydneysiders can create their own suite of 'date bait' profile pics, featuring adorable rescue dogs.

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