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Impotence Australia: Little Fella


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This TVC for Impotence Australia, via DDB Sydney, shows a typical middle aged man going about his day, shadowed by an identical but miniature replica of himself who seems to be suffering from the stress of daily life of his bigger fella. The ‘Little Fella’ represents the man’s erectile health and the campaign aims to explain to men that erection problems are often caused by underlying health and lifestyle issues. If you don’t look after yourself by improving your health and lifestyle, it’s possible your penis won’t perform for you properly in your sex life.
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Music: Nylon

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