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Netflix: Tamborine: Twitter film

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LA-based agency Battery has created a new global campaign for Netflix to promote Chris Rock's stand-up comedy special, "Tamborine," a Netflix Original that makes its debut on the streaming site on Valentine's Day (2/14). The :30 spot, titled "Tamborine,"
"The goal of the campaign was to announce Chris' special in a way that builds organic buzz around the pending release," said Scott Brown, Partner/VP/Creative Director at Battery. "From dropping the cryptic teaser to rolling out mysterious OOH boards, Netflix looked to draw in its audience, and get them asking for more." Rock's stand-up special covers a wide array of topics including his recent divorce.
Airing on Valentine's day, "Tamborine" is one of the year's top releases for Netflix's Comedy arm. Battery was also the agency behind last year's acclaimed "Netflix is a Joke" campaign that touted the brand's stellar lineup of stand-up comedians.
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