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Bonds Originals: Gotta Be Bonds

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Welcome to Cold Springs, where the inhabitants of this small, dusty town go about their day stripped down to their underwear to beat the sweltering heat, and the youth population have created an edgy sub-culture wearing Bonds Originals to survive the sizzling summer. This Bonds campaign was filmed in a remote desert location in Coober Pedy Australia and features both real local characters as well as Bonds models to make up the population of fictional town 'Cold Springs'. The mix of iconic outback landscapes and Australian humour gives rise to memories of Australian summers and really brings this Bonds campaign to life. Agency: Leo Burnett Melbourne
Credits Other credits

Client: Bonds

Head of Marketing: Emily Small

Marketing Manager: Michelle Taylor

Brand Manager: Kedda Ghazarian

Assistant Brand Manager: Taylah Johnson

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